Ideas are my starting point—but strategy gives them shape. I turn insights into visual stories and experiences that connect. From digital platforms to print campaigns, I build cohesive design systems that work hard and feel effortless. I bring energy and collaboration to every project, working closely with designers, developers, producers, and content teams to create bold, award-winning work that is impactful.
My Experience
18 years
Where I'm Located
Los Angeles (PST)
Freelance
Accepting new clients
About Me
For over 18 years, I’ve been shaping experiences across environments, print, and digital—building tools, services, and stories for brands big and small, local and global. I’m always evolving my core craft: digging into research, finding clarity in complexity, building systems that scale, testing ideas, and learning through feedback. I thrive on creative thinking and close collaboration—with clients, teams, and anyone ready to make something meaningful.
I'm a clear, collaborative communicator—presenting ideas with purpose, inviting feedback, and aligning teams around strong creative.
Work Experience
04.2023—04.2025
Merkle
Lead UI Designer/Art Director
Spearhead the design direction and strategy for a range of cutting-edge products.
09.2019—11.2022
Academy Sports & Outdoors
Art Director
As the Art Director at Academy Sports + Outdoors, I was responsible for designing and directing digital and print brand standards that were essential for the go-to-market channels of the organization. My duties included collaborating closely with project managers and team leaders in the marketing department to ensure that the designs aligned with the brand's vision and objectives. With a keen eye for detail and a creative approach to problem-solving, I executed my responsibilities with excellence, delivering high-quality work that met the organization's needs and exceeded stakeholders' expectations.
09.2017—09.2019
Decode Advertising
Art Director
As an Art Director, I was pivotal in providing design, brand strategy, standards, processes, and best practices across print and digital design. My focus was on delivering exceptional design work while overseeing production for our largest client, CHI Texas Division, a leading hospital system comprising CHI St. Luke’s Health, CHI St. Luke’s Health Memorial, and CHI St. Joseph Health, which provides top-ranked quality healthcare to people of the Houston metropolitan area. With a keen eye for detail and a commitment to quality, I provided creative direction and leadership to the design team, ensuring that all projects were delivered on time and within budget. My contributions were instrumental in ensuring that our client's brand message was consistently communicated across all platforms, positively impacting their brand identity and overall success.
04.2017—09.2017
Love Advertising
Art Director
At Love Advertising, it was my role to research, brainstorm, develop and execute campaigns and designs across multidisciplinary teams to conquer our client's biggest challenges. Our visionary and problem-solving approach was met with multiple award-winning campaigns across various industries during my time here.
08.2016—03.2017
9th Wonder Agency
Art Director
The Company's new business team was to focus on improving our client's brand and marketing strategies. My team, which consisted of an account executive and managing partner, collaborated company-wide to help improve the branding and messaging of our new local accounts. In addition to providing new business, brand, and marketing strategies, it was my role to create and develop updated materials within their existing digital and traditional channels which included: tradeshow displays, websites, client presentations, and branded print collateral.
