GM Energy - Public Charging
Ultium Charge 360 (UC360) aimed to simplify the public EV charging experience for GM vehicle owners by providing seamless "Find, Charge, and Pay" features integrated into the existing myBrand apps (MyChevrolet, MyGMC, MyCadillac, MyBuick). Goal: Create a customer-centric charging experience that aggregates public chargers (including Tesla Superchargers), supports easy payment, and builds brand loyalty through a frictionless UX.
