GM Energy - Public Charging

Ultium Charge 360 (UC360) aimed to simplify the public EV charging experience for GM vehicle owners by providing seamless "Find, Charge, and Pay" features integrated into the existing myBrand apps (MyChevrolet, MyGMC, MyCadillac, MyBuick). Goal: Create a customer-centric charging experience that aggregates public chargers (including Tesla Superchargers), supports easy payment, and builds brand loyalty through a frictionless UX.

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Problem

EV owners faced fragmented charging experiences: Multiple apps/accounts needed to find and pay for chargers Limited visibility into compatible Tesla Superchargers Confusing subscription management Poor session monitoring and transaction history tracking High friction at the onboarding stage discouraged long-term app engagement

Solution

UC360 Feature Integration: Seamlessly folded into the myBrand apps with minimal disruption. Simple, Guided Onboarding: Modeled after best-in-class platforms like Spotify and Tesla. Unified Find, Charge, and Pay Flows: Consolidated user actions into intuitive journeys. Subscription Management Improvements: Enabled users to easily enroll, manage, or cancel premium plans. Session Monitoring Enhancements: Delivered real-time updates, receipts, and transaction history through the app. Brand Loyalty Focus: Framed charging benefits to reinforce GM brand loyalty via personalized experiences.

GM Energy | Charge

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year
2023-2024
timeframe
3 Months
tools
Figma
category
UI/UX
01
Identified UX opportunities around onboarding simplicity, subscription clarity, and session transparency.
02
Mapped onboarding, charging session, and payment touchpoints. Identified pain points and opportunity areas.
03
Developed low- and mid-fidelity wireframes.
see also
Branding and Identity

Wandr

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Herbalife

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FIT Group

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Primo Brands

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